Is your small business losing thousands of dollars a month due to marketing failures?Even the top marketing experts make many fatal mistakes in their marketing campaigns. However, when they are working for the huge corporations and Fortune 500 Companies, a massive marketing mistake can be fixed. But for the small business on a small budget, a marketing mistake of similar size may cause the failure of your business and spirits. So find out what you can do to prevent these disastrous errors.Small business consultants often excel at marketing for small businesses because that is there specialty. Even if you have the capital, spending more does not always lead to better results because small business consultants know what kinds of errors the business can handle and what kinds will end up taking the business down.What can you as a small business executive do?o Surprisingly, the most prominent error we have seen with regard to marketing, is that the small business simply doesn’t have a marketing campaign. The executives take the, “If you build it, they will come” approach which fails miserably, except in some very unique instances that do not apply to 99.9% of business executives. You have to develop a marketing campaign, and you have to implement it, whether it’s developed by you or a consultant.o Many businesses fail to combine online and offline marketing into their efforts. They pick one and neglect the other. In today’s highly competitive marketplace, that simply won’t work. You need to take advantage of every opportunity you have to sign clients and pick up customers. Neglecting half of the potential marketplace is simply not smart business. So make sure your marketing campaign encompasses both of these arenas.o Another fatal error is the failure to track marketing efforts. Some ideas, no matter how well planned out, and how forcefully implemented, simply don’t work. Either because it’s not the right method for your industry, or the timing isn’t right. You need to know which ones are working and which aren’t so you can pursue the successful ones with more effort, and slow down or stop the unsuccessful ones. That’s not to say that you should stop an ineffective campaign. Some just require small changes which can result in a drastic inflow of traffic. Or maybe, the first month it wasn’t implemented forcefully enough, but in months after it picked up steam. Don’t completely give up on ideas, but don’t follow them into the ground. At some point, you need to know when to stop.o Finally, you must follow up with your prospective clients or customers. If you get information about a prospective client, the worst thing you can do is send one email and forget about them. They have already requested information from you, so you know they are interested in your services or products. With the amount of time and money put in to attract new clients, you simply cannot afford to give up on someone who has already made an effort to contact you. Make sure you follow up enough times to let them know you care about their business. But remember, don’t push too far; if they say they aren’t interested, ask why, maybe try once more, and then leave it at that. They may be interested at a later time, and you don’t want them to be so angry with you that they don’t give you a chance.If you plan on hiring a small business consultant to do your marketing, make sure they know that you want increased business. Ask them questions, and make sure they are doing everything they can to help you and that they are not committing any of the fatal flaws.
Whether your business is old or new, you marketing should be dynamic and timely. Often times marketing in small business involves sending several outgoing calls and walk-in customer service satisfaction. But are these small business marketing ideas still operational today? Or is Internet marketing becoming the next norm for small or big business.Adding to the dilemma is that, these days, the business magazines, newspapers, Internet and even your email Inbox are filled with small business marketing ideas from just anybody. Inexperienced businessmen or women can easily feel lost in these barrages of small business marketing views, advices, strategies, etc. So let me give you more centered strategies that harness one effective small business marketing strategy: Internet marketing.Six Top Ideas for Internet Marketing1. Pay Per Click Marketing (PPC)For a tech-savvy business man or woman, Pay Per Click marketing proves to be a strong business marketing method. But, entrepreneurs using Pay Per Click should know what they’re doing or their cost per conversion could rapidly break unknowingly. The key to a productive Pay Per Click marketing drive is continuous oversight.2. Search Engine Optimization (SEO)Unlike Pay Per Click advertising, Search Engine Optimization pays off slowly but a lasting prospect is feasible. On average, 75% of a business website’s traffic come from organic search engine queries. Remember that search engines wouldn’t mind your advertising budget. What they look into is the SEO strategies you employed on your site What are important are the SEO strategies that you have on your site.3. Public Relations (PR)Public relations are perhaps the parent of all small business marketing ideas since advertising campaigns was started. Nailing your offline and your online PR campaign is a very good way to build-up awareness, authority, trust, and loyalty to your business. Online public relation through PR Wire is very cost-effective small business marketing strategy, for example.4. Twitter and Facebook PlacesAdding to the micro blogging and the syndication power of Twitter and Facebook are their new free service to all business marketers: the Twitter and Facebook Places. This application allows you to integrate your Tweets and Facebook updates to display a map where your business is located.5. Online Business DirectoriesToday, clients are prepared to junk yellow pages in favor of the more interactive online business directories to find local businesses. If you’re not included on several online business directories, then it means you’re losing on a lot of small business marketing ideas. You’re missing on citation burst that could have tremendous positive impact on search engines.6. Online Word of MouthAnd the last small business marketing strategy that’s paying huge dividend is online word of mouth. This includes glowing customer reviews on online directories, blogs, and social media sites. Seventy percent of future clients trust online reviews, so it’s time to start looking into ReviewBiz, for example, and start strategizing.I know that was a lot of online small business marketing ideas to study let alone implement. In fact, imposing and managing all these online marketing ideas can even be time consuming. Don’t worry though because there are solutions you can find on the Internet that should help you implement the marketing strategies above.In closing, small business marketing ideas such as online directories, etc. are a potent means to reach more local clients. These tried & trusted methods are permanent, and your business will fall if you don’t have these strategies in place.